Monday, October 6, 2008

Making Money With Clickbank

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By Jim Nettleton

Is there anyone online who has not heard of Clickbank by now? The number, if it exists, has to be small. But on the off chance that many have not heard about it, here’s a brief summary before we pass on some tips for making money.

Clickbank is the largest seller of digital products on the web. They handle thousands of items in the digital field and do sales in the hundreds of thousands daily. What this means to you is an opportunity to make money by earning sales commissions on the products that Clickbank handles. You accomplish this by becoming an affiliate of any products you wish, and promoting those products in any of dozens of ways.

The best part about all this is it’s free. There are no fees for signing up for Clickbank itself or any of the affiliate programs it offers. Commissions on sales are high, with percentages of sales reaching as much as seventy-five per cent.

The above gives you a sort of capsule summary of the Clickbank business model. For a complete examination of the opportunities offered by this company, visit my website through the link in my resource box below. You’ll find everything you need to know to jump on the Clickbank bandwagon.

I’ve been involved with the company as an affiliate of many products over the last several years and I can tell you that there isn’t an easier way to create income on the web. Here are a few tips that can help you make good choices when you become an affiliate.

First, select products with a relatively high price. It’s just as easy to sell a higher ticket item, rather than a low priced one. For one thing, your commission is going to be greater and profit margin is what this is all about.

Second, take the time to do a little research to determine if the product you select is a hot item. Is it selling well? Is the market it appeals to a viable one? Does a large percentage of sales come from affiliates? What is the gravity figure of the product?

You can get answers to most of these things in the Clickbank Marketplace. You’ll find the statistics in the description line with each product. Once you’ve done your research, you’re ready to start promoting. There are many ways to promote a product for which you’re an affiliate. Some are free and others are not.

On the free side, you can utilize forums, Social Bookmarking sites such as YouTube, Facebook and StumbleUpon. If you enjoy writing, there’s a world of opportunities in article marketing. If you have an opt in list, email marketing comes into the picture. If you have a web site or several web sites, there’s banner advertising and text links.

Blogging is also an excellent way to market your product. The two leading sites for blogging are Blogger.com and Wordpress.org, both of which are free. Another hot and relatively new marketing helper is Blogtalkradio.com. It’s another free service that will let you establish your own talk radio show on which you can promote your products. When you also utilize a program like SubmitemNow to list your blogs and get the search engines’ attention your on your way to driving traffic to your affiliate sites. SubmitemNow is a free auto-submitter that does a great job and saves you lots of time and drudgery.

Paid advertising includes such vehicles as Google Adwords, Co-Reg Advertising, classified ads and others.

Happy Clickbanking!

About the author:

Jim Nettleton is a radio and TV professional with wide-ranging interests. He has been involved in affiliate marketing for several years. Visit his educational Clickbank site for step-by-step success methods at http://www.jaynetinc.com/EarningWithClickbank.

Sunday, October 5, 2008

999 business ideas: 900-909

The 'click here' that will CHANGE YOUR LIFE.....

900. Start a business which produces periscopes for viewing things underwater. For example, at the seaside, or at a lake, a person on the surface can put the periscope into the water and look around underwater. 

 

901. Add a stand to fragments of original rock from Mount Everest and sell them through gift shops or ads in mountaineering publications. You might also do the same for other major mountains. 

 

902. Produce an audio cassette course or correspondence course about entrepreneurship. The potential market includes the hundreds of thousands of people who want to start their own business each year. 

 

903. Establish a marketplace for computer hardware. On a computer or card index system list details of what sellers have to sell. Charge the sellers a fee. Place ads in computer magazines which invite telephone inquiries from those people looking for computer hardware.

 

904. Set up a marriage bureau in your area. Provide your clients with a personal, sincere and caring service which searches for suitable life partners.

 

905. Open a school of computing. Rent an office and teach or employ others to teach courses about computing. The most financially rewarding courses would be those which help students to get jobs in computing.

 

906. Bring out an audio cassette library of limericks. This might be produced for children or young adults. Have the cassettes stocked at bookshops, toyshops and newsagents.

 

907. Organise courses about how to increase the profitability of a bed and breakfast business. Hold these courses at holiday resorts where there are large numbers of bed and breakfast houses. 

 

908. If you have advanced knowledge of mathematics or computing, make an income from devising mathematical or computing puzzles. Sell these to magazines, newspapers and book publishers. 

 

909. Set up a firm which hires out sun beds. Use local advertising to publicise your service and offer clients a free delivery service.

How To Make Money With Articles And Niche Websites

To read an updated version about the best article marketing service that will help you rank your niche websites fast check out Article Marketing Automation.

In this post I'm going to talk about making money online with articles and niche websites.

Now choosing a good niche subject to base your website around is one of the most important aspects of making money online with articles and niche websites. This will give you a foundation to build from and you can target one general audience with a pack of keywords that they are most likely to be searching for. You should take each one of these keywords and use it for the basis of one article on each page. This way, even though you are targeting one specific subject, you will be sure to interest a wide variety of people in that one niche. They may also find other pages that interest them, which will keep them returning to your site to learn new information about the niche subject.

The best way to find keywords for your niche subject is to use a keyword software program and type in the word that is the subject of your niche. This will generate a list of keywords or phrases that contain your niche and will also show you approximately how many people search for each word or phrase. Some software programs may also tell you how many sites are out there to compete with for each word or phrase (this will help you know if those sites are worth competing with for the number of searches out there).

You then deicide which of these would be most profitable by determining which have the least amount of competitors, so that you have a chance at making it to the first or second page of search engine results, but that also have a decent amount of people looking for that keyword or phrase each month. These will be the keywords or phrases that you will base the pages of your niche site on.

If there are a number of topics that you like, pick the one that you feel would be easiest to start with and then, once that site is built and generating some revenue, you can start another site. The most profitable website marketers, who use their talent of finding niches and combining that with good site content and a handful of affiliate links, have a good amount and variety of niche sites that they have started. You are never limited in what you can do with making money online with articles and niche websites (niche website marketing), unless you find out that you do not have the marketing skills or the needed funding to make it happen. Otherwise, the sky is the limit!

The 1,000,000 Word

Getting rich quick online

What if you were missing just that last piece?That last piece to earning fast money online.The key you had the whole time.   I had it for longer than I can remember.I even jotted it down.  I knew it, had it and did exactly opposite of what it was.  WHY?

I continue asking myself the same thing.
Well, since my discovery my financial life has been altered.No longer will I be a slave to the whims of others and the dreaded trading dollars for hours. 
I can finally do what I want, when I want, and I could have done it a long time ago. 
As I write this letter to you, I hope I will stop kicking myself in the years to come for not recognizing I already had the key to success in my arsenal the whole time.It was so simple that I have already told you what it is in this short dialog and you haven't even recognized it. 

Difficult, isn't it?
Knowing its right there and not being able to recognize it.  I know the feeling.
Now what would be the best thing to do?  Keep it to myself?Maybe I should.If everyone had it, then I would be out of business.  On the other hand, I had the answer for years and just needed to open my eyes to it.I didn't have to reverse my thinking, change my ideas or spend hours learning something unique.I just had to open my eyes to what was right there in front of me the whole time.

The answer is already displayed in what you have just read. 
I challenge you to find it.I had it written down in front of me the whole time and still couldn't recognize it.Never give up!

Thank you for your interest.  I know that I am having a lot better of a life than I had before I opened my eyes and saw what was already in front of me.  I wish you the best in your efforts to Getting Rich Quick Online.
I'm positive we'll be meeting again.
                                                     

P.S.  For the answer, click here.  (You didn't think I wasn't going to tell you did you?)

Saturday, October 4, 2008

999 business ideas: 700-709

You don't dare click here.....

700. Make kites which feature Union Jacks, Stars and Stripes or the colours of popular football teams. Package and have stocked at suitable retailers. 

 

701. Open a market stall which sells hats and other headgear. Your stock will include: ladies hats, scarves, men's caps and Balaclava helmets. 

 

702. Start a firm which designs and manufactures notice boards for the home and office. These might have a special feature, for example, cover the boards with a fabric which has an exotic design or make boards which have an unusual shape.

 

703. Produce a correspondence course about how to design saleable knitting patterns. The main market for this would be people who want to design knitting patterns for profit rather than for enjoyment. 

 

704. Take everyday objects such as clocks, water taps and calculators. Remove the outer casing and mount them to make educational aids or ornaments. Also you might label the most important parts of each object.

 

705. Recreate classic chess games on video. Start a business which hires and sells these to chess enthusiasts. Set up a mail order business which sells books and products related to ventriloquism. Produce booklets and cassettes which give instructions about ventriloquism and ideas for stage acts. Also sell props and dummies.

 

706. Start a miniature brassware ornament of the month club. Or produce a mail order catalogue which has a very wide range of brass ornaments. 

 

707. Bring out a correspondence course about how to compose and write hymns. Advertise in the religious press. Also arrange for agents in foreign countries to sell the course.

 

708. Produce an encyclopaedia of self-improvement on audio cassettes. This should cover all subjects related to self-improvement and might be 20-50 cassettes in length. Sell in monthly instalments or as a complete course. 

 

709. Set up a market stall at a tourist town which sells all kinds of belts from the highly fashionable to the personalised. 

Talk Back to the Home Business owners who Back Talk!

Have you ever had a conversation with someone who talks about another person and they do so in an unkind manner? The type of conversation they would not be having if the other person was actually there listening. They're basically talking behind their back. Why someone does this I'm not sure, could it be a feeling of inferiority, insecurity, inadequacy, malice... I don't know and without getting into a psychological debate as to why a person would do such a thing, let's just say that in the end, it's a lack of ethics.

I have come across such individuals in the past and the one thing that always struck me is the fact that these perpetrators don't seem to realize that they're their worst own enemies. When I see someone talking behind someone else's back, it immediately shows me that when I turn my back and walk away, this same person could very well start talking behind my back. And further more, it tells me I do not want to associate myself with such a person. This is the kind of company I do not want to mix with. I value ethics and respect which makes me associate with people of same mind set. I enjoy, and make a point, of maintaining empowering thoughts as consistently as possible and keeping the company of "back talkers" is not empowering my thought process at all.

In the world of home based business, the subject of ethics is extremely important because it involves competing factors which could easily push a business owner to diminish their competitor. They will talk behind their back. So when you're researching a business and shop around for the right person who will potentially become your mentor and you see them start to de-value others in order to boost themselves up, it should raise a big red flag on this person's ethics. If they're not confident enough about their ability to support you that they must shrink the competition in order to enlarge their appearances, you might ask yourself if you're talking with the right person. The "back talker" is ethically challenged and this is not the person you want to start a business with.

So when researching your perfect choice for a home based business opportunity, whether it's a travel home based business or any other genuine and scam-free online or home based business, do pay attention to the "back talkers". Ask them about their competitors and see what they have to say. If you see any indications of trying to boost themselves over others, feel free to talk back to the "back talkers" and say "no thank you, I don't think you can watch my back!

Y'all come back now!

Pierre Trudeau
Platinum Executive Leader
http://www.Synergy-Platinum-Destinations.com

Friday, October 3, 2008

Being in the best MLM

But there are some shared personality traits that are common to those who have started and operated in MLM already.

One of the most common personalities inherent among MLM business people is their entrepreneurial spirit.

What are some of these traits that make up the best MLM entrepreneur?

Self-starter.

Self-starters are the type of people who do not just sit around thinking about something over and over again. Yet no action is taken to get things done. They decide on what needs to be done and simply do it.

Take this example. You are in need of your own MLM website but income limits you from just hiring a web design company to make that site. As a self-starter, you would go to work about gathering all the information pertinent to web design and development.

Then you would develop and design your site. In the end you would have a website that you have developed yourself.

One vital trait of a self-starter it to know their strengths and weaknesses and be able to accept them.

Self-motivated.

The self-motivated MLM individual has a lot of motivation and drive. Because each person is a unique being, one person's motivations may be different from everyone else's.

For example, your motivation for starting your best MLM business could be to earn $500 or $1,000 per month or $10,000 or $20,000 per month. Or it could be that you want to home school your kids, and that requires earning an income working from home.

Your level of motivation to a large measure will be dependent up on your purpose and level of commitment. It depends on how big your dream is.

Creative.

The creative individual has a lot of great ideas. They are usually able to come up with good ideas and problem solving solutions. Many of their ideas are often the results of listening and observing other business that is related to MLM.

They focus on finding solutions, rather than dwelling on the challenges.

For example, if you have a limited advertising budget, you would get to work finding all the available free advertising avenues instead to thinking over and over how limited your budget is.

Your creativity would result in expanding your MLM advertising program. You would also have the knowledge from research. Thus, resolving the problem and creating an additional income.

Self-disciplined.

The self-disciplined individual is one who does not need someone standing over. Or having someone tells them what, how and when to do. They do not need anyone telling to get something done. They are able to determine what needs to be done, then set aside time to do it.

An MLM business may fail, many do first time around. But the self-disciplined individual does not accept that they are a failure. They simply learn from the mistakes and use them as a tool to attain success.

As an entrepreneur in MLM you should be able to adapt. You will find yourself playing different roles such as: marketer, promoter, public relations, motivator, sponsor, Webmaster...and so forth. You are not afraid of chance and are opened and flexible to them.

Successful businesses are not built over night but over time. As a MLM entrepreneur you are willing to go the extra mile, put forth the time and effort needed to build a successful business organization.  You want to be in the best MLM.

Wouldn't it be nice if you could custom tailor your MLM leads?

In order to succeed in MLM, you are going to need a steady supply of fresh-targeted MLM leads that are anxious to get started in this business opportunity. MLM lead vendors know this little fact too and they can see you coming a mile away.

This can pose a problem for all but the super savvy network marketers and people with extra-ordinary telephone skills.

Here are 5 of the most popular reasons you may want to consider generating your own MLM marketing leads.

1. Quality. When you purchase MLM leads from a leads vendor, you are buying a list of names and contact details that have been generated in a very generic way to maximize the response rate of the lead generators advertising campaign. These MLM leads are not necessarily generated from the most targeted means of advertising.

These leads are not selling them on any specific type of business. When you are using this type of lead you really don't know what type of business they may be interested in. In the end, you are left to sorting and this can be a time consuming procedure. Generating your own MLM leads with a website you have control over changes all this.

2. Responsive. MLM leads that you have generated on your own are usually much more responsive than leads that you would have purchased from a leads vendor.

Most probably they have not been contacted by several different network marketers and their name has not been sold over and over again by some of the leads vendors out there.

Leads that you generate are as fresh as you can get and they are exclusive to you only

3. Real-Time Leads. One of the most popular reasons for a network marketer to generate their own MLM leads is that you can receive them in real-time.

This is especially powerful for people who are in the higher ticket business opportunities and they need the highest quality lead they can get. Nothing beats having company specific real-time leads in your inbox waiting to be contacted about your product or opportunity.

4. Custom Surveys. When you are the lead generator you have full control over the questions you want to ask your prospects. You can simply qualify or disqualify leads based on the questions they have answered on your lead capture page.

It is a wise idea to always run a "Comments or Questions" or "Tell Me about You" space on your lead capture page.

Not every single prospect will fill these fields out but when they do it will be the most valuable piece of information you receive next to their name and number. Anything a prospect is willing to share with you before the initial contact is like an icebreaker.

5. Cost. Generating your own MLM leads can actually save you a lot of money if you spend the time to setup some solid advertising campaigns.

Like many leads companies on the web you would not have the high cost of employees either. Your cost to generate your own leads will be your advertising costs and any other tools you may be using such as lead capture pages and auto responders.

These are just a few reasons you may want to consider generating your own MLM leads for your specific product or opportunity. It could make a difference in how effectively you market your program.

Thursday, October 2, 2008

The view inside opt in MLM leads

The factors behind opt in MLM leads is to be inside, where the good stuff is located.

The situation would be like this; you outside of the opt in MLM leads industry, wanting to get in. to get the inside scoop of the leads business. If you knew what actually went on in some arenas, you may think the inside scoop looks like this picture.

How are opt in MLM leads generated?

For the most part, opt in MLM leads are generated over the Internet. While there is no definite study to prove this matter, it is safe to assume that 85-90% of all leads you find for sale are originated on the Internet.

There are two main reasons for this. First, the Internet is where most people are doing their research today when looking for jobs, looking for ways to make extra money, something to invest on, etc. So, why not go where the people are looking?

Second, it is the most cost effective way of generating opt in MLM leads.

Surely, a person is surfing the Internet, doing a Google search, and checking out their options for ways to make extra income. Or, sometimes the person is not even thinking about wanting more money when an online ad catches their attention and they check it out. So, they fill out a form and hit submit.

That is the basics behind online opt in MLM lead generation. Some person is out there surfing the Net. There is an online ad and a form. Filled out and submit. Then they are now a prospect waiting to be sold.

Quite a nice system. Wouldn’t we all like to receive a batch of opt in MLM leads after people had been surfing the Internet for ways of making money from home. Now you have their name, phone, and E-mail address in your hands.

But there are some variables that can make a big difference in the type of opt in MLM leads you are holding in your hands.

Incentivized opt in MLM leads.

One of the biggest problems that exists among the Internet lead generation business is the incentives that entices a person to fill out a form and submit.

If you have purchased opt in MLM leads long enough, then you have probably come across the person who did not know they were going to be contacted about a home business. Instead they thought they were going to get a new Video iPod, $10,000, or a vacation cruise.

So, what do you do? You go to an opt in MLM leads company and you buy a batch of leads.

The leads are $2.25 each, so you buy 50 of them for $112.50. There is a chance you may find a good prospect in there, one that will be targeted to the product or service that you are offering.

No opt in MLM lead is ever pure because you do not know what other sites the prospect has been to, filling out forms, and checking out other businesses.

However, if you are going to invest in opt in MLM leads, it is worth a few extra minutes of research or an email or phone call to the owners; to know what kind of leads you are purchasing.

Opt in MLM leads are all about results. So go ask and test first.

Wednesday, October 1, 2008

Small Home Business Insurance Types You Might Need

By Claire Bullerwell

Many companies and corporations take out insurance for their work. After all, no one can predict what will happen if the stock market suddenly slips, if a fire will suddenly wipe out an entire inventory, or if an important employee leaves the company.

Anything can happen in the real world, and a business can be prosperous and up and about one day, but dead and bankrupt the next. There are many types of insurance that companies and corporations can take out in order to account for all the different disasters that might happen.

If you are a home-based business owner, or if you are planning to have a home business, then you should take out some business insurance too.

For small home buisiness owners there are two important types of insurance to consider:

What other kind of insurance is available? Although the insurance packages will differ from company to company, and even from state to state, you can be sure to find some general patterns on insurance offerings. If you are working out of your house, then you may also do well to check on your home insurance coverage. Your home insurance premium may not cover damages caused by having an office installed. When examining your home insurance, take note of what is missing from your package so that you can promptly substitute the missing aspects with other insurance packages.

What else could you require? You may need home office insurance, which can cover fires or theft. If you are looking at insurance coverage for your home office, take a note of what the requirements are. You may need to check if you have good electrical wirings, a good home office computer, and a stable house in the first place. You will also need to look at the home office insurance policy. How much do you need to pay for your premiums, how much will your payout be, and do you have to make staggered payments over a certain amount of time? What damages will home office insurance cover, and to what extent can theft be covered?

If you are doing deliveries, you will also need vehicle insurance. You can use your car insurance, but if you meet an accident that is not covered by your auto insurance, then you may be in a lot of trouble if something does happen. If you have the money, have a separate vehicle for your home-based business, and have it registered as a delivery vehicle. You could then take out a delivery vehicle insurance policy, which would cover a different range of accidents.

If you have a warehouse for your products, you may also need warehouse insurance, which will cover fires and theft, among others. Take note, however, that this is a separate insurance package, and you will need to pay extra for it.

Do you live in a part of the country that is prone to rough weather, such as tornadoes, hailstorms, or hurricanes? You may need to have a better insurance policy, or, for that matter, you will have a hard time getting an insurance policy. Don't be alarmed if you cannot get insurance because of your location, or if you have to pay extremely high premiums for your home office or home based business insurance.

These are only a few different aspects of insurance for your home based business. For more information, talk to an insurance agent, or to someone who has experience in handling insurance for home business. If you are able to account for all the potential trouble that you business may go through, you may be able to run your business better, and with fewer worries.

 

Work At Home Crafts-It Is Possible To Earn A Income Decent With Them

Working at home making crafts will require you to assemble small craft products. This type of work is best suited to stay at home moms, people who are retired and college students, It is also ideal for anyone who wishes to get away from the 9 to 5 grind.

With work at home crafts it is possible to earn a decent income. This type of work will not require any previous experience or qualifications. You will find there is a high demand for home based assemblers, by many companies, they will pay you a tidy income for you doing this work for them. It should be noted that there is no age limit for these types of jobs. Thus, you will be guaranteed to get a job.

There are a large number of companies that offer wide variety of craft work like baby burp pads, doll house furniture, jewelry, stuffed animals, hand painting, needle work, Knitting, toys and gifts, wooden products and holiday decorations.

The reason there is such a large amount of this type of work available to you is simple. By hiring home based workers like you, companies avoid the huge costs of employing a large permanent work force and having to pay for the premises for them to work in.

No special skills are required in work at home crafts. All you will need to do is follow the easy instructions that will be provide by the company that employs you. Just about all these crafts can be mastered in a short time. As there will be no boss watching over you, you will be relieved from the pressure of working the 9 to 5 grind. You will be able to start and finish work at a time that is convenient to you. The more you do the more you will earn with this type of work, making it possible for you to earn a nice income from the making craft products.

Most of the companies that would hire you to be a home based worker, will pay you in the form of a check or direct deposit in to your bank account. You will be paid for any item you have completed and returned to them, you normally receive payment within 3 days of them receiving your completed product. However the payment may slightly vary from company to company depending upon there payment policies.

One of the legitimate home based jobs is assembling crafts at your home. But you must be care full as there are some scams out there. The best place to start your search for this type of work is the internet, as there are some websites who work as intermediates to companies and home based workers.

There are thousand of people all over the world already making a decent income from home craft assembly jobs. Therefore doing this type of work is not only a hobby but rewarding work that can provide you a full time or supplemental income.

High Speed SEO

The Veretekk System will allow you to exit the corporate rat-race and build an enormous profit center through ingenious dirt cheap advertising techniques, easy to use automation and serious prospect traffic delivered right to your site. A system, that can make anyone a small fortune.

This "Veretekk" Marketing System is so powerful, it allowed me to start a business on a part-time basis and drive so many new prospects and customers to my business over a 30 day period that I quit my job as a chemical engineer. Now, I'm on target to make more money in the next 2 years than I could have made in my old job in 10 years.
Jim Landers, San Francisco, CA

I more than tripled my income in a few short months and I'm looking at total financial freedom in the shortest time I've ever imagined. Everybody should use this system!
Pam Price, Palm Springs, CA

By the way, I had a good friend recently try and interest me in another internet leads program and wanted to know what I thought. So, I went to check it out because this is one of the "good deals" on leads going right now. Here's what I found .... Cost: $90, $150 or $250 per month (for 100, 200 or 400 leads). I then wanted to know where the leads came from. Guess what?!! These leads strictly come from two sources -- a computer drawing site and a vacation giveaway site! Of course, I told my friend that I already had those very same kind of sites and much more - and not only that, but it costs me much, much less and there was no ceiling on the number of leads I could get as I get better and better at promoting those sites. Also, the leads I generate are mine alone and not shared with others as in other lead programs like the one he was looking at. Needless to say, that got this person into our system and working in my down line now!
Karen Sanchez, San Francisco, CA

I wanted to be sure to say hello and let you know I've signed up three people last week alone into the Veretkk system that I routed to from your Traffic Portals. The presentation in the Market Center is great. I get prospects to go to Money-Machine site .... this leads them to a survey to complete .... and after the survey they are directed to the Market Center, which presents the system and my company. They can enroll from there. The Traffic Portals are all proven ways of obtaining prospects and attracting people into your system and database so that you can then promote your business to them. But, long hard work has taught me that you just don't hit someone right on the head with your opportunity prior to gaining some sort of stronger reach by them to find out more about how you earn your money, your business, etc. Attract them, get them interested in what your doing, and then show them how to find out about your business. I've been pretty agressive on the Internet for awhile and using various resources available (and paying for them!). For example, one that I had was the "homebusiness.to" site that has a good presentation on doing business on the Internet, with a good survey/interview after the "Flash" presentation. I was paying $19.95 per month for it. The Money-Machine "Flash" presentation is upbeat and superior!, I decided I could easily cancel the other, save some money, and send prospects to the Money-Machine site instead. The money-machine gives us a unique site for us to promote as a presentation on doing business on the Internet, AND it leads them directly to finding out about your company. AND it costs the same as that other presentation, but with LOTS more in the entire system itself right here in the Inetekk system!! In the last month I've cancelled two programs that combined were costing me $58.00 per month that this system now completely takes care of for me. Fact!
Andy Wright